Immersive Media Design

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About The Major

The immersive media design major is a four-year, cross disciplinary undergraduate program that prepares students to excel in creativity and innovation using the latest digital tools and technologies. It represents a unique collaboration at the University of Maryland between the College of Computer, Mathematical, and Natural Sciences (CMNS) and the College of Arts and Humanities (ARHU). There are two tracks: Innovative Coders, with a strength in computer science, graduate with a Bachelor of Science degree; Emerging Creatives, with a focus on digital art, will earn a Bachelor of Arts degree.

What is immersive media?

Immersive media engages the viewer with sight, sound and other sensory experiences—encouraging people to interact with the digital environment that surrounds them. Augmented reality (AR) and virtual reality (VR) are two prevalent examples of immersive media, yet the discipline can also be presented through projected displays, as well as tactile or audio platforms.

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A Vision Realized

The idea for an undergraduate major in immersive media design was the brainchild Amitabh Varshney, professor of computer science and dean of the College of Computer, Mathematical, and Natural Sciences. Varshney and others realized that a strong foundation in digital art and new immersive technologies already existed at the University of Maryland. Recognizing the demand for new knowledge and skills in immersive media, university officials and numerous faculty worked tirelessly to bring the vision of this unique undergraduate major to reality.